"On the morning of January 7, 2025, a message pinged the phone of Jacob Soboroff, a national correspondent for MS NOW. 'Big Palisades fire. We are evacuating,' his brother texted within minutes of the blaze engulfing the hillside behind the home where he and his pregnant wife were living. 'Really bad.' An attached photo showed a huge black plume rising from behind the house, an umbrella of smoke towering over everything they owned. Jacob rushed to the office of the bureau chief. ... Soon he was on the front line of the blaze--his first live report of what would turn out to be weeks covering unimaginable destruction, from both the Palisades Fire and the Eaton Fire, in Altadena. In the days to come, Soboroff appeared across the networks of NBC News as Los Angeles was ablaze, met with displaced residents and workers, and pressed Governor Gavin Newsom in an interview on Meet the Press. But no story Soboroff has covered at home or abroad--the trauma of family separation at the border, the displacement of the war in Ukraine, the collapse of order in Haiti--could have prepared him for reporting live as the hallmarks of his childhood were engulfed in flames around him while his hometown burned to the ground"-- Provided by publisher.
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