"[The author] chronicles the major business and creative decisions that have defined each era of Swift's career. Mixing business and art, and analysis and narrative, and pulling from research in a wide range of subjects-including innovation, creativity, psychology, and strategy-There's Nothing Like This analyzes Swift like the modern and multidimensional superstar that she is-a songwriting savant and a strategic genius. Swift's fans will see their icon from a fresh perspective. Others will gain more than a measure of admiration for her ability to stay at the top of her game. And everyone will come away understanding why, even after two decades, Swift keeps winning"-- Provided by publisher.
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