Introduction: A quintessentially American company -- Part I: Consumer products. Section I: Trust from birth. An emotional bond ; Three brothers go to New Brunswick, 1860-1968 -- Section II: Johnson's baby powder. Mineral twins ; The FDA conducts a survey ; Birth of the modern FDA ; The power of pressure ; A meeting at a Harvard hospital ; Secrecy is a top priority ; A sacred cow -- Section III: Tylenol. An infamous crime, the birth of a myth ; Problems with the narrative ; Never an adversarial relationship ; The cost of doing business -- Part II: Prescription drugs. A valley of death in drug discovery -- Section IV: Procrit. The first great biotech franchise is born ; How giving cash to doctors became good business ; J & J's biggest-selling drug ; A brave researcher breaks the silence ; Miracle-Gro for cancer -- Section V: Risperdal. A path to a normal life ; A treatment for everything and everyone ; Serious red flags ; A big target ; Ice cream and popcorn parties ; A turning point ; One of the most alarming warnings ; They knew they were a good company -- Section VI: Duragesic. An epidemic foretold ; Opium blossoms in Tasmania ; Less prone to abuse ; Evolve the value discussion -- Section VII: Ortho Evra birth control patch. The pill and the patch -- Part III: Medical devices. The FDA goes looking for a savior -- Section VIII: Pinnacle metal-on-metal hip implant. Two terrible dilemmas ; God, Nazis, and hip implants ; Never stop moving -- Section IX: Prolift vaginal mesh. A cure for sag ; "Usually minor and well manageable" -- Part VI: Vaccination. Section X: COVID. A rare shot a redemption.
|
