Creating your digital marketing strategy. Developing your overall digital strategy ; Grabbing your customer's attention ; Discovering your business model and brand ; Deciding which marketing campaign to create ; Crafting offers that sell ; Planning B2B campaign success -- Understanding the importance of the customer experience. Interacting with customer data ; Uncovering buyer personas ; Structuring the buyer's journey ; Embracing sales enablement -- Marketing using artificial intelligence (AI). Transforming digital marketing using artificial intelligence ; Using AI tools to maximize customer reach and service --
Dipping into content creation. Creating your content plan ; Reviewing content types ; Understanding the customer's intent ; Creating content that tells a story ; Defining your content framework using processes and systems ; Targeting content for your B2B audience -- Implementing channel promotions. Identifying paid, earned, shared, and owned media ; Using search marketing ; Using social bookmarks, news, and share buttons ; Considering email marketing -- Targeting your work with influencers. Communicating with influencers ; Collaborating to win ; Engaging influencers using the "three Cs" ; Succeeding with influencer marketing ; Getting creative ; Working with an influencer agency --
Meta/Facebook/Instagram marketing. Delving into Facebook marketing ; Creating a Facebook marketing plan ; Advertising and selling on Facebook ; Uniting Facebook with other social media ; Getting into Instagram for business marketing ; Looking at Facebook Live -- Deploying other social media. Leveraging social media ; Working with Twitter ; Looking at YouTube ; Reviewing Pinterest ; Growing your business with TikTok ; Using marketing techniques on LinkedIn -- Analyzing data for success. Looking back at your business model and scaling your brand ; Reassessing your strategy ; Reviewing ongoing improvement for B2B marketing ; Achieving maximum ROI.
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