"Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they...and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world of YouTube, Instagram, and TikTok. Olivia Yallop ... wonders what it's like to live a branded life and trade in the 'social stock market.' So she goes undercover at a fan meetup, enrolls in an influencer bootcamp, shadows vloggers, Instragrammers, and content creators to learn how online personas are built--and then teaches you, the reader, all of the secrets to influencer success. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangerous allure and the transformative potential of online culture"--Page 4 of cover.
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