Summer, 1984. The nation watched Michael Jordan grow from college basketball player to professional athlete and star. ESPN rose to media dominance as the country's premier sports network. The first modern, commercialized, profitable Olympics took place in Los Angeles. Magic Johnson and Larry Bird's rivalry raged, Martina Navratilova and John McEnroe reigned in tennis, Hulk Hogan and Vince McMahon made pro wrestling a business, and Donald Trump pierced the national consciousness as a pro football team owner. Wertheim shows how summer, 1984 was the moment when sports began to morph into the market-savvy, sensationalized, moneyed, controversial, and wildly popular arena we know today. -- adapted from jacket
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