Progress has stalled in every industry except computers, and globalization is hardly the revolution people think it is. The most valuable companies of the future will make vertical progress from "0 to 1, " creating entirely new industries and products that have never existed before. Zero to One is about how to build these companies. The greatest secret of the modern era is that there are still unique frontiers to explore and new problems to solve. Zero to One shows how to pursue them using the most important, most difficult, and most underrated skill in every job or industry: thinking for yourself.
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