Part 1. Testing ideas -- The discovery phase -- Engaging all stakeholders -- Reframing failure as learning -- Part 2. Measuring impact -- Crafting a compelling theory of change -- Maximizing use of data -- Making your data tell a story -- Part 3. Funding experimentation -- Laying the foundation to experiment with earned income -- Testing earned income strategies -- Optimizing fundraising efforts -- Part 4. Leading collaboratively -- Cultivating collective leadership -- Bringing in senior leadership early -- Building an active board -- Part 5. Telling compelling stories -- Creating a compelling narrative.
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